Focus on the Right Leads-Not Just More Leads.
Not all leads are created equal. iMarketer’s Lead Qualification service helps you separate serious buyers from the noise—so your sales team spends time where it counts. We screen, score, and verify leads based on your criteria, giving you a pipeline filled with real potential, not dead ends.
What’s Included
What You Get with Our Service
Inbound & Outbound Lead Screening
Whether leads come through forms, cold outreach, or events—we qualify them through direct interaction or smart criteria filtering.
Custom Qualification Frameworks
We work with you to define exactly what makes a lead “sales-ready,” including job title, company size, budget, timeline, and more.
Discovery Calls & Email Verification
Our team engages leads to gather deeper insights, verify contact info, and assess buying intent before passing them to your sales reps.
Lead Scoring & Categorization
We score and tag leads based on fit and readiness—prioritizing who gets passed to sales and who needs nurturing.
CRM Updates & Lead Routing
Qualified leads are instantly routed to the right rep, with full context added directly into your CRM or system of choice.
why matters
Why Customer Retention Matters
- Save Time & Resources
Your team avoids chasing low-quality or unqualified leads—focusing only on those ready to move forward.
- Improve Close Rates
Talking to better-fit prospects means more productive sales conversations—and more deals closed.
- Shorten the Sales Cycle
When you talk to informed, pre-qualified leads, you skip the fluff and get down to business faster.
How It Works
Smart Qualification, Tailored to Your Process
We become your first line of defense—screening leads before they ever reach your sales team.
Step 1
Alignment on Ideal Lead Profile
We collaborate with you to define what qualifies a lead—based on firmographics, buying signals, and deal potential.
Step 2
Script & Criteria Setup
We craft custom call scripts and email frameworks that align with your qualification flow and brand voice.
Step 3
Real-Time Lead Screening
Our team reaches out to new leads—asking the right questions, verifying info, and collecting key data points.
Step 4
Scoring & Prioritization
We apply your scoring logic to segment leads into qualified, nurture, or disqualified—so you know exactly who to pursue.
Step 5
Sales Handoff
Qualified leads are passed to your team with full context, notes, and next steps logged in your CRM or communication tool.
why us
Why Choose Our Lead Qualification Service
- We qualify leads using your rules—not generic checklists.
- Our team is trained to have smart, consultative conversations that uncover real buying intent.
- You get more efficient sales teams, cleaner CRM data, and better visibility into your pipeline.
- We’re fast, flexible, and scalable—handling lead volume spikes without slowing down.
- We help align marketing and sales by filtering out the noise and focusing on what really matters.
Our Services
Explore our other services
testimonials
What they say about Us
Imarketer transformed our customer support operations, reducing response times and improving client satisfaction. Their team is truly an extension of our business!. Imarketer’s BPO solutions streamlined our workflow and allowed us to scale rapidly.
Abdul Lathif
Marketing Manager
Outsourcing with Imarketer helped us cut costs while improving efficiency. Their expertise and professionalism exceeded our expectations Imarketer’s BPO solutions streamlined our workflow and allowed us to scale rapidly. We couldn’t have done it without them.
Marilyn Leffler
Marketing Manager
Imarketer transformed our customer support operations, reducing response times and improving client satisfaction. Their team is truly an extension of our business!. Imarketer’s BPO solutions streamlined our workflow and allowed us to scale rapidly.
Abdul Lathif
Marketing Manager
Outsourcing with Imarketer helped us cut costs while improving efficiency. Their expertise and professionalism exceeded our expectations Imarketer’s BPO solutions streamlined our workflow and allowed us to scale rapidly. We couldn’t have done it without them.
Marilyn Leffler
Marketing Manager
FAQs
Frequently Asked Questions
We’ve answered a few FAQs to get you started. But please don’t hesitate to reach out with more.
Do you handle both inbound and outbound leads?
Yes! We qualify leads from any source—form submissions, event lists, email responses, cold outreach, and more.
Can you use our CRM or qualification tools?
Absolutely. We integrate with your existing systems, whether it’s HubSpot, Salesforce, Pipedrive, or something custom.
How do you determine if a lead is qualified?
We use your criteria—based on role, budget, industry, need, timeline, etc.—and have real conversations to confirm fit and intent.
How fast do you follow up with new leads?
As quickly as you need. We can respond in real-time or within a specific SLA to maximize engagement while interest is high.
What happens to unqualified leads?
We can flag them for nurturing, send them back to marketing, or log them as disqualified with notes for future reference.
take the first step
Are You Ready To Scale Your Business?
We’ve answered a few FAQs to get you started. But please don’t hesitate to reach out with more.
take the first step
Are You Ready To Scale Your Business?
We’ve answered a few FAQs to get you started. But please don’t hesitate to reach out with more.
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